Wednesday, October 21, 2009

Personal ID

Personal ID developed in partnership with Ana Clara Picolo.

concept: The idea was to develop a personal ID that should be ladylike, that could perspire softness, stability, energy and truth.

Following the design principles explained at the concept, we designed a ribbon, a women symbol of hope, playing with Ana's name, joining them. The color palette was worked having in mind the colours that could rise the feelings we wish to evoke, based on esteemed colour theories.

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