Zon - Lisbon

Christmas Proposal for ZON Lisbon.

the campaign was made by Ricardo de Oliveira, who asked me to develop the 3D elements to support the concept he had proposed, as well as visualize a tree of boxes decorating the inside of a zon store. The proposal consists in many more materials, and this board aims to present my role in the process. You'll probably be able to see more of this in Ricardo's website soon.

Barrel

half intended, half not.

Energy

The 2d concept draw was made by Ricardo de Oliveira (link to his work), graphic designer from Lisbon. My job was to develop it in 3D, as well as others support elements of the print campaign. Above: the 2D concept, the 3D logo and one of the support elements, an energy battery.

Personal ID

Personal ID developed in partnership with Ana Clara Picolo.

concept: The idea was to develop a personal ID that should be ladylike, that could perspire softness, stability, energy and truth.

Following the design principles explained at the concept, we designed a ribbon, a women symbol of hope, playing with Ana's name, joining them. The color palette was worked having in mind the colours that could rise the feelings we wish to evoke, based on esteemed colour theories.